gt's blog Design, Photo & the City

Kerning (means adjusting white spacing in a proportional font.)
Prior to the DTP, designers used to adjust white spacing one by one by handwork in the old days.
However, you will never reach the big concept if you are worried about small thing in the beginning. That’s right.
But, when I am standing in the platform at my subway station every morning, I can’t help being conscious about this particular sign’s kerning.
Today I became free of such frustration.

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I’ve never really thought of a font like paleography because it only makes me feel an ancient history deeply, and I’ve only seen it in traditions.

However, when I saw this logo in the cutting metallic material sign installed on an entrance of the modern building , I realized the beauty of design in the type face.Then as I closely looked at the logo in the paper & website, I felt this was carefully refined into details that has its modern sophistication.

Even if paper made “news paper” disappears in the future, I believe the logo will still be existed and continue to be refined by generations.

That’s right. Don’t be stupid. (Placard Bold Condensed)
DIESEL STORE at Union Square, NYC